Empowering Consumers: Questions to Ask Sustainable Brands Before Supporting Them

On our weekly blog posts, today we aim to equip you with the necessary tools to make informed choices when supporting sustainable brands.

As an advocate for eco-conscious living, I understand the challenges of identifying genuine sustainable brands in the fashion industry. In this post, we will delve into important questions you can ask brands to ensure their authenticity and commitment to sustainability. By asking these questions, we become empowered consumers, driving positive change and supporting responsible practices in the fashion industry.

We are currently gearing up for the Eco Fashion Week Africa and we have a list of brands requesting to showcase at the Fashion week and brands requesting to be part of the week. Reading their requests led me to sharing this blog post.

1. What materials are used in your products, and how are they sourced?

Understanding the materials used by a brand is essential in assessing their sustainability. Inquire about their choice of fabrics and whether they are organic, recycled, or sustainable alternatives. Additionally, ask about their sourcing practices to ensure transparency and ethical production methods.

2. Are your manufacturing processes environmentally friendly?

Ask brands about their manufacturing processes to ascertain if they align with sustainable practices. Inquire about efforts such as energy-efficient production, waste reduction, water conservation, and the use of non-toxic dyes or chemicals.

3. How do you ensure fair and ethical working conditions for your employees?

Supporting brands that prioritize fair and ethical treatment of workers is vital. Ask about their labor practices, such as fair wages, safe working conditions, and whether they have certifications or partnerships that verify their commitment to social responsibility.

4. Do you have sustainability certifications or accreditations?

Certifications and accreditations provide tangible evidence of a brand’s commitment to sustainability. Inquire if they hold certifications like GOTS (Global Organic Textile Standard), Fair Trade, or other recognized sustainability standards as it demonstrates their dedication to responsible practices.

5. What is your approach to waste management and product lifecycle?

Sustainable brands should have a strategy for managing waste and extending the lifecycle of their products. Ask about their efforts in implementing recycling programs, take-back initiatives, repair services, or upcycling initiatives to minimize waste and promote circularity.

6. How do you engage in community or philanthropic initiatives?

Brands that are genuinely committed to sustainability often engage in community or philanthropic activities. Ask about their involvement in social or environmental initiatives, partnerships with nonprofit organizations, or their contribution to local communities.

7. Can you provide transparency in your supply chain?

Transparency in the supply chain is crucial in understanding the brand’s commitment to sustainability. Inquire about their supply chain practices, such as traceability of materials, third-party audits, or partnerships with suppliers who share similar values.

8. Can you share any sustainability goals or future plans?

Brands with a genuine commitment to sustainability often have long-term goals and plans for continuous improvement. Ask about their sustainability targets, initiatives or policies they plan to implement, and how they plan to become even more sustainable in the future.

Conclusion: Navigating the world of sustainable fashion can be challenging, but by asking these questions, we can become more informed consumers. As Eco Fashion Week Kenya, we are committed to promoting brands that meet the criteria outlined in this blog post. By supporting brands that prioritize sustainability, we collectively contribute to a greener, more ethical fashion industry. Let’s use our voices and choices to make a positive impact and shape a more sustainable future.